Rank on Google. Get cited by AI.
HEO is Hybrid Engine Optimization — one closed-loop system that researches keywords and competitors, writes the highest-ranking article for every topic, builds the links, finds and fixes weak content, and formats everything to be LLM-friendly. You win traditional search and the new AI answers — on autopilot.
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Two engines. One system.
Classic SEO only optimises for Google. But buyers now ask ChatGPT, Perplexity and Gemini too. Hybrid Engine Optimization targets both at once — the same content engineered to rank in search results and to be quoted by AI answer engines.
Search engines
- Rank for thousands of high-intent keywords.
- Authority links and clean technical foundations.
- Proper sitemaps and fast, reliable indexing.
AI answer engines
- Entity-rich, structured content LLMs can parse.
- Clear, quotable answers that get cited by name.
- Schema and formatting tuned for ChatGPT, Perplexity & Gemini.
A closed loop that never stops improving.
Research feeds creation, creation feeds links, and live data feeds the audit — which sends the engine back to work. It compounds while you sleep.
Research
We map your keyword universe and reverse-engineer the pages already winning for each term.
Create
For every topic, the engine writes the most complete, highest-ranking article — built for Google and LLMs.
Build & Connect
Internal links, authority backlinks and a clean sitemap ship automatically, then get indexed fast.
Audit & Refresh
The system flags decaying, thin or losing pages and rewrites them — so rankings keep climbing.
Everything HEO does for you.
Eight capabilities, one automated engine — wired into your stack and owned by you.
Keyword & intent research
Thousands of high-intent terms clustered into a winning content map.
Competitor research
We reverse-engineer the top-ranking pages and engineer something better.
Highest-ranking content
The most complete, on-brand article for every topic — generated and quality-checked. The same engine can turn each one into short-form video.
Link building
Automated internal linking plus authority backlinks that build real topical trust.
Content audit & gap analysis
The engine finds thin pages, content decay and missed angles — then queues the fix.
Auto content refresh
Underperforming articles are rewritten and re-optimised so rankings keep climbing.
LLM / AI optimisation
Schema, entities and quotable formatting so ChatGPT, Perplexity & Gemini cite you.
Sitemap & indexing
Clean, always-current XML sitemaps and fast indexing across every search engine — on a site built to be crawled, or a new one we build for you.
The clear choice.
How the HEO system stacks up against the alternatives — including doing nothing.
| Loomflo HEO | Freelancers | In-house team | Do nothing | |
|---|---|---|---|---|
| Ranks on Google | — | |||
| Cited by AI engines (ChatGPT, Perplexity) | — | |||
| Publishes at scale, automatically | — | |||
| Audits & refreshes old content | ~ | |||
| You own the engine & content | — | |||
| Predictable monthly cost |
Is this right for you?
Built for you if…
- You have a scalable topic space (SaaS, e-commerce, marketplaces, content brands).
- You want to win Google and be the source AI tools quote.
- You want a compounding asset you own — not a one-off content sprint.
Not a fit if…
- You're a single-location business with only a handful of keywords.
- You expect to rank #1 overnight — HEO compounds over months.
- You want thin, spun spam — that's the opposite of what wins search and AI.
Your first articles live in 30 days — or you don't pay.
We're confident in the system. If we haven't shipped your first batch of ranking, LLM-ready, indexed articles within 30 days of kickoff, your first month is on us.
Plans that scale with your growth.
Start lean and expand as the engine proves itself. Every plan includes monitoring and a named lead.
Starter
For founders testing Hybrid Engine Optimization.
then from $500/ mo retainer
- $1,000 setup includes
- Keyword & competitor research
- Auto-publishing setup to your CMS
- $500 / mo retainer includes
- Up to 25 articles / month
- Ongoing support
- Blog quality monitoring
- Error handling & fixes
- Fact-checking on every article
- Monthly performance review
Growth
The full HEO engine, running on autopilot.
then from $1,200/ mo retainer
- Everything in Starter
- Up to 75 articles / month
- Quality link building included (internal + authority)
- AI-search optimisation on every page we ship
- AI-optimization monitoring
- Content audit & auto-refresh
- LLM / AI optimisation
- Live dashboard & weekly tuning
Enterprise
For market leaders & multi-site brands.
tailored setup + retainer
- Everything in Growth
- Unlimited articles & multi-site
- Dedicated growth strategist
- Priority SLA & roadmap
Questions, answered.
HEO stands for Hybrid Engine Optimization. It's a single automated system that optimises your content for two audiences at once: traditional search engines (Google, Bing) and AI answer engines (ChatGPT, Perplexity, Gemini). One pipeline researches, writes, links, audits and refreshes — built to rank and to be cited.
Classic SEO optimises only for search rankings. HEO adds two things: it engineers every page to be LLM-friendly so AI tools quote you by name, and it runs as a closed loop — continuously auditing your library, finding weak pages and rewriting them instead of publishing once and moving on.
That's the goal of the LLM-optimisation layer. We structure content with clean schema, clear entities and quotable, answer-ready passages — exactly the signals AI engines use to choose and credit sources. The same work also strengthens classic rankings.
Google rewards helpful content regardless of how it's made. We engineer pages around real intent with competitor research, quality controls and human review on templates — then keep them fresh with the auto-refresh loop. That's the difference between ranking and getting filtered.
First articles are live and indexed within ~30 days. Rankings and AI citations build over 3–6 months as authority compounds — and unlike ads, the traffic doesn't stop when you stop paying.
Completely. Everything lives in your CMS and your accounts — content, sitemaps, links. We build it; you own it, even if we part ways.
Up and running in four simple steps.
From first call to compounding results — here's exactly what working with Loomflo looks like.
Book a call
We set up a quick intro call to learn about your business and where you want to grow.
Understand your needs
We dig into your goals, current process and bottlenecks to find the highest-leverage wins.
We build & implement
We design and deploy your custom system, wired into the tools you already use.
Results achieved
Your engine runs on autopilot — we monitor, optimise, and the results compound.
Let's build your HEO system.
Book a free 30-minute audit. We'll size your search and AI-visibility opportunity and show you exactly what we'd automate first.
Request received
We'll be in touch within 24 hours with your audit.
"We started Loomflo because we watched brilliant teams spend their best hours writing content and chasing rankings — work a system should be doing."
The HEO engine is the one we wished existed for our own projects: it researches, writes, links, audits and refreshes on its own, and it's built to win Google and the new AI answers. You own all of it — your domain, your content, your data.
No lock-in, no vanity metrics — just organic growth that keeps compounding while you sleep. If that's the kind of growth you want, we'd genuinely love to build it with you.